David has had a distinguished 30 year career in Salon Management working for world famous names in London's West End (1975 to 1983) before opening his first salon from scratch in Windsor. 9 years on, after very successfully selling this salon, he opened his second salon again from scratch in 1992 despite a heavy economic recession.

This salon has been twice Grand Finalist for "Independent Salon of the Year" in the British Hairdressing Business Awards.

David is very proud to be a "Fellow of The Fellowship for British Hairdressing" and a ‘Master Craftsman of The Hairdressing Council’, and has also been a Council Member for "HABIA" (Hairdressing & Beauty Industry Authority) representing NAS (Nationally Approved Salons). Recognised by HABIA as an industry key player, David has been invited on to several committees and contributed on the criteria for occupational standards regarding "Foundation Degrees in Hairdressing". David runs his Business Doctor series of articles for the Salon Surgery section of Hairdressers Journal International publication, and was an invited judging panel member for the 2006 British Hairdressing Business Awards.

David is passionate about working with organisations and their people to facilitate the very best performance to the highest possible standards.

As part of the team at Expressions, David offers a number of solutions including personalised programmes, project management, business planning, retailing with confidence, management development and customer delight.